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China Broadcasting Expansion Summit 2013

, [Renaissance Shanghai Pudong ] Shanghai, China

By the end of 2011, the total revenue of the national radio and television (including financial subsidies income) amounted to 289.479 billion RMB, within a growth of 17.72%. The national cable broadcast television home rate has reached to 49.43 percent while the first time exceeded 200 million users, including digital TV subscribers topped 100 million to 114.9 million. The cable network industry revenue has maintained a stable growth rate of 16% and revenues have reached 56.379 billion RMB.

The Congress commenced with the welcome speech by Mr.QINYanlong, Director of Cable TV Institute Academy of Broadcasting Planning, State General Administration of Press, Publication, Radio, Film and Television. As the project leader for many key evaluation programs launched by the Ministry of Science and Technology and the State Ministration of Radio Film and Television, Mr. Qinmade gave a practical speech about the current situation and challenges facing China’s Next Generation Broadcasting (NGB) initiative, a broadcasting network based on digital cable TV and mobile broadcasting technology from the perspective of the government. He also stressed on building a structured model network for NGB, which was established in July 2010.

Lin Qijin, Research Director, SARFT.net made an impressive speech analyzing business mode and innovations of great video industry from the financial side and his understanding of the tri-networks integration. He pointed out that the separation of fabrication and transmission required a profitable TV station to pay more attention on the content supplier as well as on SP. In his speech, he also pointed out that the change of public social mentality has a great influence on the development of the new media. Later, Mr. Li Jianguang, Deputy Director of the Technology Management Office, Senior Engineer from Guangzhou TV Station, gave a detailed introduction of the new broadcasting building in Guangzhou and the challenges and major changes after undergoing operation, especially from the technical side. The new building is reckoned as one of the most advanced city television station and has become a landmark building in the city of Guangzhou.

Dr.KlausIllgner-Fehns, Managing Director at Institute für Rundfunktechnik (IRT), Chairman of HBBTV gave an eye-opening speech on HBBTV (Hybrid-Broadcasting-Broadband- TV) which consortium formally established in 2010 and now has 60 members today. It was fascinating to learn how Hbbtv managed to combine broadcasting with online HBBTV’s standardization solution managed to spark off fast development of attractive solutions.

Next, Mr. Any Huang, Vice president & CTO BesTV New Media Co. Ltd. was one of the best speakers on Day One. He first analyzed the market trend of TV applications for families, which largely decided the core of their service. Among them, multi-screen business and STB were on top of the list. The idea of transferring “watching TV” to “consuming on TV” led by great video and application was wildly interesting and according to Mr. Huang, is the biggest difference set from smart TV to the regular ones.

Mr. Doug Fraser, Director of Business Development for the China Region was the last speaker for the day. ABC International is the international division of the Australian Broadcasting Corporation, Australia’s largest Television, Radio and New Media Corporation and is Australia’s national public broadcaster. Having seventeen years of international media and broadcast experience in China, Mr. Fraser shared with the delegates his romantic story with China from his experience in establishing content distribution networks, program co-productions, international media cooperation and joint ventures and functioned as a mutual bridge between Australia and China in the field of broadcasting.

Day two of the Summit saw Mr.Zhang Wei, General Manager of Strategic Planning Department, WASU Digital TV Media Group Co., Ltd gave an opening speech on Wasu’s development and how they’re trying to meet with the market needs. He pointed out that the future of TV would need to satisfy entertainment, communication and education. For Wasu, the multi-screen interaction is one of the most important projects at this moment and mainly focus on the social level.

Also, Mr. Peter Schilbli, Director of Swiss info, an international service of the Swiss Broadcasting Corporation (SBC), offers multimedia content in ten languages including Chinese. Mr. Schibli first pictured the media landscape in Switzerland including private and public sector media as well as the diversity in radio and television. Having been working as a national multimedia coordinator for Switzerland’s public radio and television, Mr. Schiibli shared his fascinating view on swissinfo.ch’s mandate and funding and gave objective explanations on the media crisis and SRG’s strategy toward that.

Other noteworthy speakers were Mr. Wan Ming, Director of Technology and Innovation Institute from Shenzhen Media Group who gave one of the best speeches on tri-networks integration and the radio and TV strategy. He first shared his view on media convergence trends and concluded that without a strong radio and TV industry, the tri-networks integration won’t be successful. He also introduced radio and television media strategy. Mrs. Jiangli, Deputy Chief Engineer in Shanghai Research Institute of China Telecom made a speech on the revolution of IPTV within the harsh surrounding of OTT and TV trend. She compared the development of OTT and TV domestic and abroad and went through an interesting case study on the success of Netflix. .

Mrs. Song Xuhong, Deputy Director of Chief Engineer Office from Oriental Cable Network made an excellent speech on building a model NGB net in Shanghai from the perspective of the vanguard. She gave a brief introduction on the development of NGB in the city of Shanghai and what it means to OCN.

This Summit also saw Mr. Eric Zhang, Senior Product Manager, Emerson Network Power had an excellent presentation on Emerson’s Avocent solutions that simplifies data center infrastructure management by maximizing computer capacity and lowering costs while enabling the data center to operate at peak performance. Mr. Li Jian, Product Director Greater China, Infortrend Technology Inc’s presentation was focused on the practical application of storage technology.

Another speaker who made a huge impact was Mr. Andy YAO, Product Marketing Specialist Suzhou SHURE Trading Co. Ltd. of Shanghai branch gave us a very interesting presentation of the world’s leading manufacturer of microphones and audio electronics.

Besides, some sponsors showed their most recent products to all the delegates and had an opportunity to hold deep onsite discussions with the leading broadcasting operators. This Summit’s exhibit sponsors were Promise Technology, Inc, Ruide Media and showcase sponsor was SCT.

China Broadcasting Expansion Summit 2013

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