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China Leisure Travel Summit 2009

, [Pullman Beijing South] Beijing, China

The Best and Most Exclusive Business-to-Business China Outbound Travel Congress

BEIJING, China, 10-11 December 2009 – China's outbound travel market maintained rapid growth throughout 2009 despite the sharp decrease in inbound travel - a result of the global financial crisis. Statistics show that China's outbound tourists totalled 46 million in 2008, up 12% from 2007; and in 2009, China's outbound tourists are predicted to reach 50 million, a 9% increase from 2008.

Attended by international senior executives, top-level Chinese government officials, chief strategy officers, and leading tourism directors, the China Leisure Travel Summit 2009 organized by Noppen (as part of Noppen's Expansion event series) took place on 10-11 December in Beijing, China. Its focus was on providing an exclusive B2B platform for international outbound travel service providers and Chinese travel agencies. Prescheduled one-to-one business meetings provided the perfect platform to meet new clients and discuss – with China outbound travel gurus – the changing needs of Chinese tourists.

Influential government speakers included Niko Bulic, Director of the Croatian National Tourist Board, who held a closed door workshop and also gave a very powerful presentation on the new positioning strategy for Croatian tourism. Croatia's goal is to provide quality tourism, based on sustainable development and full activation of their natural and cultural potentials, in order to be recognized as a high value lifestyle destination. His Excellency Mr. Earle Courtenay Rattray, Ambassador of Jamaica to the People's Republic of China, spoke about integrated marketing activities for promoting Jamaica successfully in China. Jamaica Tourist Board (JTB) won the Gold Award for Service Quality at this year's Chinese Tourists Welcoming (CTW) Awards having won the Gold Award for Internet & Media at the 2008 event, an outstanding achievement for their work as an outbound destination for China.

Other prominent speakers at the event were Dr Grace Pan, Chief Strategy Officer of SinoTech Group who gave a presentation about the increasing success of internet use in the China Travel Business, in addition to being a very motivating Chairman at the summit. Dai Xuefeng, Deputy Director of the Tourism Research Centre, Chinese Academy of Social Sciences spoke about the consumption analysis and future trends forecast of China Outbound Travel and Jiang Yiyi, Director of International Tourism Research Institute, China Tourism Academy gave an overview on the development of China Outbound Travel from 2007 to 2009. Also to be noted was the speech by Catherine Greteman, Chairman and CEO, National Tour Association on the current state of Chinese inbound travel to the United States.

Other speakers included, Li Lei, Division Chief, Policy and Regulation Department, CNTA; Li Yunqing, Assistant General Manager, China CYTS Outbound Travel Service; Ma Qinghua, MICE Director, BTG Outbound Tours; Linda Ruan, Director of PR and Marketing, World Travel Online and Yan Chengyun, General Manager of Outbound Tour Center, China Comfort Travel. Additional topics discussed included how new regulations are improving outbound travel, understanding Chinese tourists traveling and consumption trends, focusing on Africa as a destination for outbound Chinese tourists and the opportunities and challenges of MICE travel.

Also special mention should be made to the Sponsors of the event, UHPA (Croatia), which was the Official Tourism Board Sponsor and Partner, as well as other major Sponsors such as Poseidon Arctic Voyages (Russia), Cristalysia (Turkey), Lynra Tours and Travel Ltd (Kenya) and Ontdek Kenya.

China Leisure Travel Summit 2009

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