March 22nd - 23rd, 2018, Qidong Jiangsu, China
With continuous improvement of people’s living standard and rise of demand and enthusiasm for cultural tourism, theme park as an important venue of cultural tourism, is favored by more and more people. In recent years, our country is in high speed construction period for theme parks: the world famous theme parks started their business in China and Chinese independent brand parks are also growing. It is predicted that by 2020, 64 theme parks will be built. While issues like how theme parks make profit, and how to build theme parks with Chinese characteristics under the IP era etc. are becoming more and more noteworthy.